The ratio between the length of your arm and the distance from elbow
to finger tip is 1.618. The outer ring of a snails shell is 1.618
times larger than the next coil in. This ratio creates a balance in
both an aesthetic and a physical sense.
This is phi.
Endo is a means to an end; a method of obtaining a solution.
Hence phido is formed.
Phidogroup is a philosophy, a viewpoint on design, business and lifestyle.
It aims to pull together people with the same dreams and ideas.
Read more from our founders >>
We have pulled together various contacts who offer design services,
like minded individuals with an understanding of the bigger picture,
please take a look at their sites, links are to the right.